13 Marketing Strategies that will Book you More Brides.
9 NOVEMBER 2015 // YOUR PRODUCTS & YOUR SERVICES
“I don’t understand why I am not getting bookings!”. Wedding pros ask me this all of the time and my response is always the same…I ask “Ok, So tell me what you are doing right now to get those bookings.”
The trouble is the same with any business – you can work and work and work and when you stop and look you are not much further forward than before. This is normal. You are not crap. You are not rubbish. You are just focussing on the wrong things.
When I ask my clients what they are doing right now to get bookings they normally ponder for a bit and then say, “I’m not sure actually, but I know I am working my butt off! What am I going?!”.
The key to successful marketing is to know WHO you are talking to, know WHAT your MESSAGE is and then putting it in the RIGHT places!
So here I want to share with you 13 marketing strategies that you can do to move forward with your marketing.BUT. I want you to focus on two to start with and do them really really well. Stop flitting from one to another. Choose the ones that are going to give you the best return and that you are going to find the most enjoyable.
13 Marketing Strategies for your wedding business:
- Styled shoots
- Your own website blog
- Wedding fairs
- Working with venues
- Promotion on your website
- 3rd party selling sites – Etsy and Not on the High Street
- Guest blogging
- Paid for advertising
So, my plea to you is to choose two to start with and do them consistently and to a high standard. Consistency builds traction and traction brings bookings.
Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.
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