GDPR: An Email You Could Send

Do a “Who Am I” newsletter for GDPR

I know that we are all fed up with the stress of GDPR and what needs to happen – I cannot advise you on that but what I can do is give you an idea for an email to send over the next day or so that will help you get some of those existing subscribers staying with you.

Remind them WHO YOU ARE.

I bet you have signed up for tons of emails over the last few years. Your brides will have done the same in the time they have been planning their wedding.

However your bride has landed on your email list, whether it was via entering their details on your website, via a freebie, via your social media accounts, from a wedding fair – however you have their details, you need to remind them WHO you are and how you can help them because they probably haven’t got a clue in all honesty!

So, your task is to write an email that tells your brides WHO you are and HOW you can help them. Let them decide if they want to still hear from you.

Also be mindful that your brides may have no idea what this GDPR stuff is – we know about it because we need to know about it as business owners, but if your brides are not business owners, they may have no idea. So make it as easy as possible for them to know what to do. Literally, spell it out.

I did this email to my subscriber list if you want some inspiration *.  It doesn’t need to be as long as this, simply saying “I can help you with your wedding [xx] if you are still looking for someone!”

EXAMPLE EMAIL THAT YOU COULD SEND

 

The Final Word

The last thing to say on this is that you will get people who do not subscribe or take action, instead of getting sad about this, just know that the people that do take action are so close from buying from you – because they WANT to hear from you.

Brides will be on your list who have long gotten married so they do not actually need to hear from you because they don’t need you anymore (sorry, I know that sounds really sad!).

So stop digging your head in the sand and take action. This may just give you an idea of what to say if you need some inspiration.

Oh – PS – If you want to get tips like this in your inbox, sign up here >>> YES PLEASE X

*Please note that this is no way intended as legal advice or advising on how to adhere to the GDPR rules. It is very important that you are explicit about what you will be doing with their data and your get explicit consent from them.

Quick Tip: How to schedule a blog post in WordPress

How to schedule a blog post on wordpress

Blogging is such a fantastic way of bringing brides to your website and demonstrating your expertise. I could talk about the power of blogging for days and days (sometimes it feels like I do and I know my clients will be reading this saying “Yep, you do!”). One of the keys with blogging is consistency, not just for the benefit of your business – the more regular your post the more Google will love you, the more SEO will work, the more epic it is for your business (told you I could talk about it for ages!) – but for your sanity as well. If you know that you are going to post a blog post every week on a certain day for example, it helps you keep yourself accountable and this, as we all know, is one of the keys when it comes to getting stuff done in your business.

So today I wanted to share a super quick tip with you to show you how you can schedule a blog to go out on your WordPress website. If you are not a WordPress user, I am sure there is a way to do this with the platform that you use so get on You Tube and there will be a tutorial for sure.

Why schedule a blog post?

1. Consistency and Batching

A great way to keep consistent with your blog posts is to batch create them. This means sitting down and writing a stash of blog posts in one go so you have a few done at the end of the day. You could allocate one day a month which is your blog writing day. Then perhaps another day where you get together all the images you want to use and get them scheduled into your website (which I will show you in a sec), your newsletter and your social media (you want to be sharing the pants of each and every blog post you do to get maximum return on your efforts). This means that from just two sessions a month you have your blog posts ready and working on autopilot for the next month or two

2. To cover busy periods

You will know when your peak wedding season is, when you have lots of prep to do for weddings to get the delivered so you need to plan for this. If you know that you are going to be really busy between July and September, then pre-scheduling things in such as blog posts and social media means you don’t have to stress about them when you have enough on your mind. It is all great being busy, of course it is, BUT you still have to keep your visibility up so that the following season you are busy as well. You do not want to fall into a hole of weddings where you do not put anything out into the world because brides will not find you, they will not discover you and this means that they will not be able to book you.

3. To cover times when you need a break

We all need regular breaks in our business, whether that is a bit of a digital detox or a holiday. It may be that there is one season in the year that you know doesn’t fuel you with motivation, so you want to be aware of that in your business, so you can take the pressure off yourself, and the guilt. Scheduling blogs posts means that on those weeks where you feel a little “meh!” you can lay around in your PJs if you want and still know that your biz is covered.

So how do you schedule a blog post in WordPress?

It’s easy and here are the steps:

1. You write your blog post as you normally would as a “new post”

2. You fill out all the usual information

3. When you go to publish the blog post

4. Instead of clicking “Publish Immediately” click “Edit

5. Pop in the time and date that you want the blog post to be published

6. Once you have done this you will then see that it says, “Schedule for: [date] [time]” and the button will say “Schedule” instead of “Publish”

7. You can look at your scheduled posts by clicking on “Posts” in the left-hand menu and you will see the posts you have already published and those that are scheduled

But how do I schedule the promotion of a scheduled blog post in social media because it isn’t live?

OK, so let’s say you have a blog post scheduled to go out next Monday. You cannot promote that on social media until it has gone live on your site because the link you use won’t work. So, you have to schedule your social media posts to go out AFTER the time your blog post goes live (the time you have scheduled it for). But, you can still plan these because the permalink will not change. Let’s say I have scheduled this blog post, you can see here that the permalink is shown, and this is the link that will lead people to my blog post – this does not change when the blog post goes live, it stays the same (unless you change it of course). So, when I schedule a blog post, I make sure the permalink is what I want it to be and then I use this to direct my audience to that blog post.

The permalink is basically the www.[yourwebsite].com/[nameoftheblogpost] link that you use when sending people to a specific page on your website.

So, that is how you schedule blog posts into your WordPress website. 

If you are thinking “Yeah, this is all great but I don’t ever blog!” then, without being harsh, you need to get off your butt and get to it BECAUSE blogging is one of the best way to drive traffic to your website, in other words, get brides to FIND you so they can FALL IN LOVE with you and then BUY from you. 

If you need help with blogging, come and join us over inside The Wedding Biz Club because in there you have the resources you need to do all the elements of blogging, everything from creating the content, writing, to setting up a blog and getting active with it + you get lots of other amazing business courses and heaps of support and motivation aswell, all for just £25 a month, no contract, cancel at anytime. Read more here >>> http://www.weddingbizcoach.com/weddingbizclub/  

Just some of the bundles that are relevant to blogging >>>

 

The Wedding Biz Club: The online community for wedding biz owners who want to be part of something. A place of support, connection and EDUCATION.

INSIDE THE CLUB 

Full Training Library of 16 courses

Monthly Wedding Biz Growth Project

Monthly Biz Masterclass

Weekly “Ask me Anything” Office Hours Calls

4 x 90 Day Challenges starting September

Stacks of Accountability

Oodles of REAL Support

Super Supportive Community

Quarterly Online Planning Retreats

Exclusive Client Only Training

20% Off Selected Wedding Biz Coach Services

24/7 Online Access to Everything

 

An exclusive Facebook Group

 

£25 A MONTH

Cancel anytime, no Contract

 

Do you waste your inspiration?

How to not forget your inspiration

30 MAY 2017 // BIZ SH*T

I never thought I would be one of those people who walk along with their head down staring at their phone. But when I get an idea I HAVE to write it down otherwise it is gone forever. So many times have I had a wonderful idea and thought “Oh that’s good, I won’t forget that!” and then what happens. Yep, it is gone. Forever. And I get annoyed with myself.

If you are anything like me, you will have these little pockets of inspiration all the time, walking to the shops, in the shower, just as you are about to slip into the land of nod (annoying as that is!).

BUT

Do you waste it?

I do.

I am a big believer in following your intuition and also letting ideas sit with you for a while before you put them into practice, just so you can make sure they are the right ideas for you. But sometimes, these wonderful ideas get lost in the noise of the world, in the noise of your mind, in the noise of your notebook.

Let’s take blogging for example.

Blogging is basically writing about things that your soul customer (in your case, your bride, in my case – you!) cares about. Things they are interested in. Things that will help them, or inspire them, or make them feel good. I have got pages and pages of notes about what I could write about. I have a full trello board or ideas for blogs. But what do I do every Tuesday? I sit and think “Hmmm…what can I write about today.” When I have the answers already there, hidden away in notebooks and trello boards.

I was working with one of my clients the other week on creating their content calendar so that they could have a good stash of content ready to write about when they came to build their bride audience with blogging. I asked her how she was getting on the other week and the instant response was “I don’t know what to write about”. When I reminded her that we have a full content calendar laid out she was like “Duh – of course! Right, I will get on with it!”.

But it is natural. We can do the work, do all the plans and all the “stuff” that helps us to grow but it is not just enough doing the leg work. We have to look at it every day. We have to remind ourselves what we are doing and why. We have to look at the inspirations we have an see how they can come forward in our business.

Perhaps you had an idea for a new design, a new package or a new product a while ago. It may not have been the right time to do anything with it, but it may be now.

Let’s say you want to refresh something you are doing, change things up a little, adding a new fizz into your wedding biz. I bet you have the ideas somewhere stashed away for you to take action now.

The lesson

So the lesson from this post really is to say that keep having the ideas, the sparks on inspiration but don’t forget about them. Take some time every few months to review them. To see whether they may now be good to move forward on.

As we come to the mid-point of the year, it is likely that you are going to be spending some time on planning for the next six months. Going through your notebooks, your scribbles, your phone notepad and wherever else your scribble ideas down could be a great place to start to respark that inspiration.

You don’t need new ideas.

You probably have some squirreled away that are just wonderful.

Now is about taking action on the ones that feel right for you.

YOUR ACTION

01. Gather together your notebooks and flip through the pages.

02. Grab a set of post it notes and tag any pages that jump out to you as possible ideas for now.

03. Write each idea on a post it note and lay them out.

04. Now take each idea and ask yourself whether it feels like this project fits in with you now and where you are in the business.

These ideas could be small ideas, things such as blogs or topics for social media. Or they could be bigger projects such as website revamp, new products/designs.

Take some time out to plot your focus and the projects that are going to move you forward right now.

Don’t waste the inspiration you have. You have done the thinking work, now it is about the action.

BIZ SH*T

How to Choose the Right Business Planner for You >>

BRIDE EXPERIENCE

Do you really really understand the bride journey? >>

BIZ SH*T

Is advertising a big old waste of money? >>

Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.

THE WEDDING BIZ CLUB

The place to be for any wedding business owner who craves community and support and business friendship and business bundles of loveliness (without leaving the house!). It's pretty great over here.

How your perfectionism could be stopping brides from booking you

How Your Perfectionism Could be Stopping Brides from Booking You.

17 FEBRUARY 2017 // YOUR PRODUCTS AND SERVICES // YOUR BRIDES

This is a hard topic for me because it kind of feels like I am talking to myself. Because everything I am about to say I am going to do wincing with pain because this is a hard lesson I had to learn in my own business (and I still have to remind myself every now and then!).

And it is that phrase “Sometimes good is good enough” Click To Tweet

I give 110% to everything I do, in biz and in my life, and sometimes that can hold me back. It can stop me from moving forward. The reason? Because I don’t put things out there that should be out there until they are perfect. But you know what, things will never ever ever be perfect because one person’s idea of perfect is different to someone else’s.

I bet you a coffee (a virtual one mind!) that you are sitting on something in your business. You are holding back on something because it is “not quite there”. It is not perfect. It is good, but not perfect. It may be a new product or service offering, it may be a new design, it may be a thing you have been thinking about for ages but have not yet taken action.  The thing is, until you test the waters you do not really know whether something is going to be right for your brides. And if you do not put that thing out there, then brides will not know it exists and therefore they will not want it!

So, do you owe me a coffee?

This perfectionism is stopping your business from growing. Because if your products, services, awesome wedding offerings are sitting in your brain, in your notebook, or in draft pages on your website, then your brides cannot book them.

I know, I know, I know. I have been you now. Freaking out thinking “But it has to be right” and yes, it has to be good BUT sometimes good really is good enough. You can always tweak, tinker and titivate – and let’s be honest you will do that anyway, it is just part of your business evolving.

Let me give you a real life example of a website. I am currently working on the rebrand of The Wedding Biz Club as one of my February goals and I have been faffing around the new spangly website. I keep changing silly piddly things, things that in the grand scheme of things will not make a difference and this strive for perfection is slowing me down. So, I pulled my CEO pants up, gave myself a telling off and made a decision so I could move forward. I told myself that I can always change the colour of the button (see, I told you it was something silly!) later if I felt the need but now, my priority was to get the blumin thing finished so I can start to get it out there.

You may have been the same with this thing that you have been faffing with, the thing that you have been sitting on and the thing that is not out there for your brides to buy yet.

Your brides need to see stuff to desire it! So you need to tell them about it and to do this you need to get it done.

YOUR ACTION >>>

  • Look at the thing you are not promoting yet and ask yourself why. What is stopping you?
  • If it is because you don’t know the next step to take then you need to have a brainstorm and get down all the steps you need to take (if you need help with this – my Get It Done programme would be right up your street as there is a full module all about planning out a project and making it happn – read more here >>> )
  • If it is because of time, you need to set some time aside to just get it done and get it out there – open up the diary now and block out a couple of hours to just get it done.
  • Look at what can be done that will be good enough and share it – I dare you to do it today.

Until you start to get that thing out there you will not know whether brides will love it and you will not get bookings until they know it exists!

So, stop faffing, stop procrastinating and start doing. That is the only way you will grow.

Move your perfectionism level down a notch from 10 to 8 and you will feel more relaxed, Trust me. Click To Tweet

Emma Etheridge

 

BIZ SH*T

How to Choose the Right Business Planner for You >>

BRIDE EXPERIENCE

Do you really really understand the bride journey? >>

BIZ SH*T

Is advertising a big old waste of money? >>

Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.

THE WEDDING BIZ CLUB

The place to be for any wedding business owner who craves community and support and business friendship and business bundles of loveliness (without leaving the house!). It's pretty great over here.

How Wedding Fairs can Grow Your Wedding Business

VALENTINES BIZ GROWTH SERIES

GET YOUR BIZ READY FOR NEWLY ENGAGED BRIDES

How Wedding Fairs can Grow Your Wedding Business.

13 FEBRUARY 2017 // YOU, YOUR PRODUCTS

Welcome to day 4 of the Valentines Wedding Biz Growth Series. So, we are looking at ways that you can get in front of those newly engaged Valentine brides. They have opened the Pinterest account, searched on social media and online shops now what do they do?

 

WEDDING FAIRS

After the EEEEK of engagement has subsided a little (and the bride has got used to the new rock on her finger), the next thing they do is google “local wedding fairs”.

Now, I know that wedding fairs get a bad rep. Sometimes they are brilliant, sometimes they are naff. However, if you do them right, they really can fill your order book and I say this from a place of knowing as this is how I grew my wedding stationery business when I first started. I went to wedding fairs, I got email addresses from brides and I followed up with newsletters. And I still get enquiries to this day so I know it works!

Wedding fairs are a great place to connect with newly engaged brides because that is when they go – when they are in the mooching phase (or the tarting phase as I like to call it! Read more about that here >>>).

Free Wedding Fair Guide

So what is the bride wedding fair cycle?

01. Brides go to wedding fairs when they first get engaged (and this is when they are free and easy with their email address, signing up to anything and everything to do with weddings and this is where you can get them to sign up for you so you can keep in touch with them with wonderful newsletters)

02. After they have been to wedding fais for the past 10 sundays they get bored and stop going.

03. They may go to a few more closer to the wedding date if they still have some services to book BUT if you do not capture brides at the beginning of their wedding planning journey you are less likely to convert them to booked brides

Wedding fairs only drive sales if you follow up! It’s that simple. And by follow up I don’t mean one sales email sent. I mean sending emails consistently that add value and that build the know, like and trust factor with brides and grooms.

 free-email-scripts-3

STOP for a second though ...

Before you go off and book onto tons of wedding fairs, there are lots of things to consider before investing in a wedding fair and that is a subject for another day, however here are just 5 reasons WHY wedding fairs are great for growing your wedding business

01. They are a real way for brides to see touch and experience the quality of your service

02. You can start to connect with brides by being friendly and helpful and just your most wonderful self! Brides will fall in love.

03. Brides will be happy to give you their email address if you offer them something wonderful to sign up for (this is your freebie – a little pressie you give your brides like a printable checklist)

04. You get REAL access to REAL brides which means you can see what they want! You can see how they react to what you have to offer and this can help you make really informed decisions about your products and service

05. You get to mingle and speak with other suppliers which is great for your sanity (!) and also for possible collaborations in the future.

YOUR ACTION

01. Have a Boss think about whether wedding fairs could work for you IF you follow the points in the free guide (Download here >>>)

02. Do some research for you some wedding fairs that could be perfect for attracting your ideal bride

03. Plan it in as a strategic project – a move that will help you grow, not just a “I’ll give it a go!” kinda thing. Make the most of it!

The key thing with wedding fairs is follow up! Come back on Wednesday for the next blog in the Valentines Series and you may read more about that!

In the meantime, download my free wedding fair guide which you can get instant access to. I also will send you a bonus sales ninja training video class which I know people find really valuable. Download here >>> 

Emma Etheridge

BIZ SH*T

How to Choose the Right Business Planner for You >>

BRIDE EXPERIENCE

Do you really really understand the bride journey? >>

BIZ SH*T

Is advertising a big old waste of money? >>

Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.

THE WEDDING BIZ CLUB

The place to be for any wedding business owner who craves community and support and business friendship and business bundles of loveliness (without leaving the house!). It's pretty great over here.

How do you get to know your couples and their vision?

How do you “GET” your couples so you can deliver their vision?

18 FEBRUARY 2016 // PEP TALK

For you to create the perfect wedding for your couples, whatever service or product you provide, you really need to “GET” them. To understand their vision.  What DOES their perfect wedding look like? What DO they want to feel? How canYOU help them? Getting to know your couples and see their vision can be really hard do but I wanted to share some top tips with you today.

1) Ask them what they imagine their perfect day to be.

You may find that each side of the couple has a different response…it can be interesting…but it really helps you get to grips with what they vision for their big day. You may be the first person to actually ask them! It may even be the first time they talk about it!

2) Ask the couple what is most important to them.

The response will give you a feel for their priorities, and therefore where you services/products fit into that. This helps you because it enables you to draw on the emotion, to make them feel that you totally “get” what they are trying to achieve…this will help them to commit to buy from you. It may be that having the most “talked about wedding of the century!” is their vision. Or it may just be that they “want to bring friends and family together for one big, fun party”.

3) Help them paint a picture.

Once you know what it important to your couple, you can start to paint a picture of how you products/services can help them achieve that vision. You will start to be seen as a “must have” for the wedding, not just a “nice to have!”. And if it works with one couple, it will work with others…

4) Follow up on that vision.

Make sure that you take notes of what you talk about when you speak with your couples. This is marketing gold for you – not just for this couple but for lots of other couples to. These notes could drive your social media posts, your newsletter articles, your blogs for months to come!

5) Check in.

As you work through the order, make sure that their vision is still the same and that things have not changed. Yes, this will only be relevant to *some* wedding services BUT it is important to check back in and make sure you are still on track…this will make you an invaluable wedding supplier to them. And what happens then? THEY REFER YOU! Yay!

Really getting to understand your couples also helps you to shape your business around them and helps you define your ideal bride even further. Want to know more about your ideal bride? Listen to the audio here >>>

Comment below and let me know your thoughts.

Emma x

BIZ SH*T

How to Choose the Right Business Planner for You >>

BRIDE EXPERIENCE

Do you really really understand the bride journey? >>

BIZ SH*T

Is advertising a big old waste of money? >>

Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.

JOIN THE FUN

THE WEDDING BIZ CLUB

The place to be for any wedding business owner who craves community and support and business friendship and business bundles of loveliness (without leaving the house!). It’s pretty great over here.

JOIN US TODAY >>

13 Marketing Strategies to book more brides

13 Marketing Strategies that will Book you More Brides.

9 NOVEMBER 2015 // YOUR PRODUCTS & YOUR SERVICES

“I don’t understand why I am not getting bookings!”. Wedding pros ask me this all of the time and my response is always the same…I ask “Ok, So tell me what you are doing right now to get those bookings.”

The trouble is the same with any business – you can work and work and work and when you stop and look you are not much further forward than before. This is normal. You are not crap. You are not rubbish. You are just focussing on the wrong things.

When I ask my clients what they are doing right now to get bookings they normally ponder for a bit and then say, “I’m not sure actually, but I know I am working my butt off! What am I going?!”.

The key to successful marketing is to know WHO you are talking to, know WHAT your MESSAGE is and then putting it in the RIGHT places!

So here I want to share with you 13 marketing strategies that you can do to move forward with your marketing.BUT. I want you to focus on two to start with and do them really really well. Stop flitting from one to another. Choose the ones that are going to give you the best return and that you are going to find the most enjoyable.

13 Marketing Strategies for your wedding business:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Newsletters
  • Styled shoots
  • Your own website blog
  • Wedding fairs
  • Working with venues
  • Promotion on your website
  • 3rd party selling sites – Etsy and Not on the High Street
  • Guest blogging
  • Paid for advertising

So, my plea to you is to choose two to start with and do them consistently and to a high standard. Consistency builds traction and traction brings bookings.

BIZ SH*T

How to Choose the Right Business Planner for You >>

BRIDE EXPERIENCE

Do you really really understand the bride journey? >>

BIZ SH*T

Is advertising a big old waste of money? >>

Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.

JOIN THE FUN

THE WEDDING BIZ CLUB

The place to be for any wedding business owner who craves community and support and business friendship and business bundles of loveliness (without leaving the house!). It’s pretty great over here.

JOIN US TODAY >>

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