How to not forget your inspiration

30 MAY 2017 // BIZ SH*T

I never thought I would be one of those people who walk along with their head down staring at their phone. But when I get an idea I HAVE to write it down otherwise it is gone forever. So many times have I had a wonderful idea and thought “Oh that’s good, I won’t forget that!” and then what happens. Yep, it is gone. Forever. And I get annoyed with myself.

If you are anything like me, you will have these little pockets of inspiration all the time, walking to the shops, in the shower, just as you are about to slip into the land of nod (annoying as that is!).


Do you waste it?

I do.

I am a big believer in following your intuition and also letting ideas sit with you for a while before you put them into practice, just so you can make sure they are the right ideas for you. But sometimes, these wonderful ideas get lost in the noise of the world, in the noise of your mind, in the noise of your notebook.

Let’s take blogging for example.

Blogging is basically writing about things that your soul customer (in your case, your bride, in my case – you!) cares about. Things they are interested in. Things that will help them, or inspire them, or make them feel good. I have got pages and pages of notes about what I could write about. I have a full trello board or ideas for blogs. But what do I do every Tuesday? I sit and think “Hmmm…what can I write about today.” When I have the answers already there, hidden away in notebooks and trello boards.

I was working with one of my clients the other week on creating their content calendar so that they could have a good stash of content ready to write about when they came to build their bride audience with blogging. I asked her how she was getting on the other week and the instant response was “I don’t know what to write about”. When I reminded her that we have a full content calendar laid out she was like “Duh – of course! Right, I will get on with it!”.

But it is natural. We can do the work, do all the plans and all the “stuff” that helps us to grow but it is not just enough doing the leg work. We have to look at it every day. We have to remind ourselves what we are doing and why. We have to look at the inspirations we have an see how they can come forward in our business.

Perhaps you had an idea for a new design, a new package or a new product a while ago. It may not have been the right time to do anything with it, but it may be now.

Let’s say you want to refresh something you are doing, change things up a little, adding a new fizz into your wedding biz. I bet you have the ideas somewhere stashed away for you to take action now.

The lesson

So the lesson from this post really is to say that keep having the ideas, the sparks on inspiration but don’t forget about them. Take some time every few months to review them. To see whether they may now be good to move forward on.

As we come to the mid-point of the year, it is likely that you are going to be spending some time on planning for the next six months. Going through your notebooks, your scribbles, your phone notepad and wherever else your scribble ideas down could be a great place to start to respark that inspiration.

You don’t need new ideas.

You probably have some squirreled away that are just wonderful.

Now is about taking action on the ones that feel right for you.


01. Gather together your notebooks and flip through the pages.

02. Grab a set of post it notes and tag any pages that jump out to you as possible ideas for now.

03. Write each idea on a post it note and lay them out.

04. Now take each idea and ask yourself whether it feels like this project fits in with you now and where you are in the business.

These ideas could be small ideas, things such as blogs or topics for social media. Or they could be bigger projects such as website revamp, new products/designs.

Take some time out to plot your focus and the projects that are going to move you forward right now.

Don’t waste the inspiration you have. You have done the thinking work, now it is about the action.


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Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.


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