How I am Planning for 2017.

9 JANUARY 2017 // BIZ SH*T

January = crazy overwhelm planning time. A time of year where you can feel fired up and scared at the same time. A time of year where you see everyone else saying “Hell yeah I am ready and I have my plans sorted!” You see people revealing their word of the year “My word of the year is SUCCESS, GROWTH, ABUNDANCE.” And you start to feel worried that you are not where they are. Perhaps.

Don’t get me wrong, I LOVE having a word of the year (and I will share mine when I know what it is) and I WILL have a plan to guide me. We need these things to push us, to get us moving forward. But I find it crazy that we only do this once a year. Your plan needs to be looked at every single day in your business. It needs to be with you, by your side. It needs to be the thing you look at before you make any decisions in your biz. It is not a once a year thing.

And this is exactly why I don’t rush in to my planning. This is why I don’t fell left behind because I don’t have a defined plan yet for the year ahead because my plan is ever evolving. I didn’t get to the end of December and say “Oh, I have nothing to do in January now. I don’t know what I am doing or what direction I am heading in.” because the 1 Jan is the same day as any day. It is the start of a new week, a new month, just like any other. You see, you have to do this stuff when you feel ready. I have had a busy December and a busy start to the year so if I had tried to wedge my planning time into this busy crazy time, I would not have done it justice. I would not have given it the air time it needs and deserves.

Our plans are shaping our future. They are building our empire. They are moving us closer to our dream. At least they should be. They should be loved, cared for and carefully considered. They shouldn’t be a list of things that you think you “should” be doing because that is what Mrs Competitor is doing. Your plan should be made up of projects that are right for you, for your heart, for your journey and for your future.

Every-single-thing you do in your business should be there to get you closer to the big dream, or what I like to call it, your North Star. The thing high up, that you look towards, that you reach for, that lights your path. And this is why planning should not be rushed and this is exactly why I have not done my planning yet.

Now, saying all this, there is a thing called over planning which basically means when you sit and think and dream and write but don’t take any action. You plan planning and then you plan that plan a little bit more. You have to take action and you shouldn’t stop taking action. You have to keep taking action each and everyday in your business to grow.

So, after my little planning rant/love/boss moment, how AM I going to plan for my head ahead?

I like to do this when I have a clear(ish) mind, when I have some real, proper, non-interrupted time to ponder and dig deep. You see the reason so many goals don’t get reached is because they are not carefully considered. We can say “I want to earn £x this year” but if we don’t say HOW we are going to do that and what that LOOKS and FEELS like then it will not happen. It has to be done with intention and purpose. And for me, that means taking myself out of my normal routine and doing something different.

I have what I call a mini planning retreat at home. I usually do this in the week but this January, hubby is going off on a stag do for 3 days so that is a perfect time for me to really dig deep and get my planning pants on. So that is what I am going to do! This coming weekend, I am making my future my priority, Friday through to Sunday I will make plan and start to make the changes that I want to make.

Now, I know 3 days sounds extreme, and I will NOT be planning for that amount of time, I will be DOING for a lot of it. However having this uninterrupted time which I can dedicate to planning means that I can seriously get shit done.  This year is going to be a big one for me. I have big hopes and dreams and I need a plan to get me there so I know that I need to dedicate time and energy into getting this right.

But my mind won’t just switch from work mode to planning mode, I have to tease it in. So I have been thinking, dreaming and scheming for the last few weeks. I have been thinking, quietly, in reflection mode what I want my story to be at the end of 2017, what I want to have happened. I think to think of it as a movie trailer – what do I want this to be at the end of December 2017? How do I want to feel? What life do I want to be closer to living? What dream and I heading for?

There will be people reading this who think “Oh stop arsing about and take action” and I know where they are coming from – we still need to be taking action to grow. But I honestly feel that soo many biz owners sit there year after year after year in the same place because they don’t know what direction they are heading in. They don’t know what they are striving for. They don’t give it time to really matter, deep down.

Do you know what your dream is and do you have goals which align to that? That will get you there? I hope so because then you will grow, you will get there.

Now, I am off to prep for my at home planning retreat and I will let you know more about what I am going to do in that in case it is something you want to try.

Here’s to 2017 and not being overwhelmed if you feel you are “behind”

With love



Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.


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