Marketing is Simply Love

24 AUGUST 2017 // BIZ SH*T

You have a skill. You have the passion. You have the determination to make it work. You are prepared to take action and do things that feel uncomfortable (sometimes). You are willing to show the love for what you do. You are willing to get excited about how much joy you have from what you do.

But you feel like there is something else that is stopping you. You think that you need to understand about the new fancy marketing technique – the new algorithm, the new “must do” thing and this lack of trust in your own wonderfulness is what is stopping you from moving forward.

At the end of the day brides will buy when they fall in love with your product, your service, you. So, yes, as much as you need to understand the things that will get you and your biz in front of those brides (so the social media channels, the newsletters, the blogs, the marketing bits and pieces blah blah blah), the underlying thing that has to be a constant through all of the “stuff” is the passion and drive and excitement that you share with your couples.

The thing that you think you are missing is right here.

If you mix off all the things mentioned above together, you have a winning foundation from which to grow your wonderful business. Because when you mix these things together, you become irresistible to brides because they see and feel the passion for what you do. And this makes them buy. Think about in your own world, are you more likely to buy from someone who is passionate about what they do or someone who is a bit boring and uninterested?


What do you LOVE about what you do?

How can you inject more of this into your business?

List the words that describe that passion and inject them into the words you use on throughout your business.

Emma Etheridge

Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.


The place to be for any wedding business owner who craves community and support and business friendship and business bundles of loveliness (without leaving the house!). It's pretty great over here.

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