Using Pinterest to Get In Front of Newly Engaged Brides.

February is the month of love and this means lots of newly engaged couples!

“Will you marry me!” is the little question that will popped by lots of loved up souls on Valentine’s Day. What does this mean for you?  It means that there are lots of lovely new brides and grooms out there who are starting their wedding planning journey.

Lots of lovely new brides and grooms who are getting excited, nervous, overwhelmed and excited again, all in one go!!  This means that there are lots of new couples that NEED what you have to offer, even if they don’t know it yet!

So, what can you practically do today to help you turn up in those searches?

Over the next few blogs I am going to run a mini series about some of the things you can do to make the most of this loved up season!

Starting with one of my favourites…


OK, let’s think of the process of a newly engaged bride

  1. Say yes
  2. Tell the world
  3. Open a Pinterest account!

So what is Pinterest? I know most of you will know because you have probably lost hours, days, even weekends pinning all those DIY projects and bits and bobs!  The easiest way to describe is that it is like a digital noticeboard full of ideas and inspiration. The key thing for you is that brides plan their wedding with the help of Pinterest and that means it is a fantastic was way of getting your products and services in front of brides and grooms, to inspire them and so they go over to your website!

It is not just about posting and pinning pretty pictures – it is about writing blog content that you can post, it is about adding your prodycts so that they click through and land on your website and then that is how you can wow them and engage with them.

Brides and Grooms are building their dream wedding through Pinterest. Brides spend more time on Pinterest than any other platform (we are probably all guilty of this!) and it is growing more and more.  Pinterest is a given now in planning a wedding and you are missing a trick if you are not on there.

So your action…get active on Pinterest!

If you are not on Pinterest:

Set up a business account, set up some boards, start pinning your products and services, making sure you link to your website. Keep adding to your boards. Pin complementary products/services to your boards.  Want to learn more about Pinterest? I have a free course all about Pinterest that walks you through the basics + tons more! You can get instant access here, all you need to do is pop your email address in the box below and you will get instant access 




If you are currently on Pinterest here are some tips to get better:

  • Get better at pinning. As a minimum, you should be pinning 5-10 items a day and if you want to really use Pinterest as a traffic driver you should aim to pin 20-25 items a day. You can use a tool such as Board Booster for this – worth checking out and you can re-pin old content to.
  • Make sure you use descriptive words in the description that brides are searching for!
  • Make sure you link back to your website
  • Post blogs on there, service pages, products, memes, pretty things!
  • Use google analytics on your website to see what traffic you are getting
  • Use Pinterest as social media – follow others and grow your followers!
  • Promote your boards and pins through other social media channels to drive traffic

My free programme talks you through all of this if you want to know more, just pop your deets below and you will get instant access.




If you feel that Pinterest is not right for you, I would love to hear why to see if we can think of a way that it could because, honestly, brides are using it to plan their entire wedding so it is a great place for you to be.

The key is pinning your own content and leading it to your website.

Make sure you come back to the blog on Thursday for Valentines Biz Growth Tip #2.

Emma Etheridge


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Emma Etheridge
Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.


The place to be for any wedding business owner who craves community and support and business friendship and business bundles of loveliness (without leaving the house!). It's pretty great over here.

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