Is advertising a big old waste of money?
15 APRIL 2016 // PEP TALK
Should I invest in pricey advertising to grow my wedding business?
This is a question I get asked all of the time and today I wanted you to share my thoughts with you. There are 6 key things I want you to consider BEFORE parting with you cash
1. Does the publication appeal to my ideal bride and are they going to be engaged (no pun intended) in that mag?
2. Where will it be promoted?
3. Can you include a link back to your website?
4. What future promo can you get?
5. Will it support another marketing activity you are focusing on?
6. Is the money best spent elsewhere for greater return on investment?
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Emma is The Wedding Biz Coach. Working with wedding professionals all over the world to help them grow their wedding businesses. She teaches more than just the what and the why. She teaches the how. She teaches the invisible aspects of running a business, of being an entrepreneur. Her approachable nature and easy to learn style means that once scary strategies become non-scary. They become do-able, achievable. Nothing is impossible.
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